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FLWR CHLD

A magazine working against elitism in the art community

Popular art magazines tend to only feature artists who are already popular, rather than promoting smaller artists, which sends the message that you have to be an accomplished artist for your work to have significant meaning. I wanted to create something that celebrates creativity over popularity and encourages teenagers and young adults to get in touch with their creative side. By doing this, I hope to fight back against the idea that one has to be “good at art” in order to create.

 

DESIGN STRATEGY

The name Flower Child, which was eventually shortened to FLWR CHLD, was chosen because I felt like the reference to the peace and love movement in the late 1960ʼs was appropriate given the content I set out to create and the purpose of the magazine. By incorporating interviews with local artists, creative inspiration and step-by-step DIY projects, this magazine provides a balance of both professional and personal creative inspiration for the reader.

 

VISUAL IDENTITY

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COLOUR PALETTE

These colours are bright and welcoming, with the bright blue/green tones balancing out the warmth of the pinks and oranges. The colours make reference to the warmer earthy tones commonly associated with the early 1970's, but with a modern twist.

TYPOGRAPHY

The masthead was hand-lettered, using vintage psychedelic-style typefaces as a reference. For the interior, Source Serif Variable was used for all the type. The headings use Source Serif Variable, which has been customized to appear warped.

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FLUID ELEMENTS

A swirling pattern was used throughout the magazine, as a reference to the desired psychedelic aesthetic as well as the fluidity of creativity. In section opening spreads, this pattern was used across the entire page, while individual swirls were used throughout the articles to create visual interest.